The Cutting Room Floor
I don't think you've ever seen failed concepts for logos for any other game before, right?
Well, around these parts we try to do new and unique things!

It looked pretty nice and had that oomph you'd expect from a fighting game logo, but you can't read what it says...
Concept 2

It still looks good to me, though.
Concept 3

But we felt it resembled Street Fighter IV's brush stroke effect too much, and we didn't like using the acronym in the official logo, so we set this aside.
Next!
Concept 4

The F looks like a Japanese "5", but it was a nice, fresh design!
But... cut!
Concept 5

Obviously we can't use this around the world, so we ditched it.
I did like it though, so I'm using it in the Character Guide section.
Concept 6

The V in the background is spread out evenly and looks very nice.
The letter layout was also getting close to what would be the final logo.
We have a lot of other logo designs but we might show off some of them at a later time.
The logo of the game is actually really important; deciding that at an early stage let our staff understand what kind of direction we're going with the game.
Takayuki Nakayama